Music for RIM BBM

Research In Motion (RIM) has finally launched its own music service which will be playing through the BBM feature. The service allows users to create a music profile and later add songs which can be used with friends on BBM. The service also allows users to sync their music to their phones or access the music through a media card. This service would be ideal if all your friends were able to download the app which would create a bigger array of music choices. The only tricky part: Blackberrys are known for their abilities to be used in a corporate setting...CEOs listening to music before the meeting??? With other companies already ahead in the music sharing business, hopefully RIM can catch up.