Monday, July 25, 2011

RIM plans to Trim Excess Weight

 As of today, RIM (Research in Motion) will be cutting up to 2,000 jobs as part of their cost optimization program. The company decided to cut the jobs in hopes of positioning itself for future growth and profitability. RIM, the maker of Blackberry devices, has been facing competition from companies such as Apple. With other mobile devices appearing on the market, phone companies are forced to constantly update their software and the appearance of their phones to remain relevant. Would RIM still be one of the top sellers of mobile devices after their layoffs? Will cutting those 2,000 jobs really be beneficial to the company or would the money saved be used for other purposes? Could this be the decline of RIM or the beginning of a new era?

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